Privacy Policy

We take the protection of your personal data very seriously. We want you to know when we collect which data and how we use it. In the course of the further development of our website and the implementation of new technologies, changes to this privacy policy may also become necessary. We therefore recommend that you read through this privacy policy again from time to time.

This privacy policy clarifies the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions, and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller
Noble Elements GmbH
Andreas Kroll (Managing Director)
Gneisenaustraße 83, 10961 Berlin
Phone: 030 2089 8486 0
Fax: 030 2089 8486 1
Email: info(at)noble-elements.de

• Inventory data (e.g., names, addresses).
• Contact data (e.g., email, telephone numbers).
• Content data (e.g., text entries, photographs, videos). Usage data (e.g., visited websites, interest in content, access times).
• Meta/communication data (e.g., device information, IP addresses).

Visitors and users of the online offering (hereinafter we also refer to the data subjects collectively as “users”).

• Provision of the online offering, its functions, and content.
• Responding to contact requests and communication with users.
• Security measures.
• Reach measurement/marketing

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

You can visit our site without providing any personal information. We only store access data without personal reference, such as the name of your Internet Service Provider, the page from which you visit us, or the name of the requested file. This data is evaluated exclusively to improve our offer and does not allow any conclusions to be drawn about your person.

The personal data of users processed within the framework of this online offering, i.e., interested parties and visitors to our online offering, includes inventory data (first and last name, zip code, email address, telephone, IP address) as well as content data (your information in the questionnaire).

We process users’ personal data only in compliance with the relevant data protection regulations. This means that user data is only processed if there is a legal permission. This applies in particular if the data processing is necessary for the provision of our contractual services (e.g., processing of inquiries) and online services, or is required by law, if the users have given their consent, as well as on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation and security of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR, in particular for reach measurement as well as the collection of access data and the use of third-party services).

We point out that the legal basis for consent is Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and the implementation of contractual measures is Art. 6 para. 1 lit. b. GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c. GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f. GDPR.
Applicable Legal Bases

In accordance with Art. 13 GDPR, we inform you about the legal bases of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and the implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

We take organizational, contractual, and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction, or against access by unauthorized persons.

Data will only be transferred to third parties within the framework of legal requirements.

We only transfer user data to third parties based on consent given in accordance with Art. 6 para. 1 lit. a GDPR, or if this is necessary for contractual purposes based on Art. 6 para. 1 lit. b GDPR, or based on legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR for the economic and effective operation of our business.

Insofar as we disclose data to other persons and companies (processors or third parties), transmit it to them, or otherwise grant them access to the data within the scope of our processing, this is only done on the basis of consent given in accordance with Art. 6 para. 1 lit. a GDPR (e.g., if a transfer of data to third parties, such as payment service providers, is necessary for the fulfillment of the contract in accordance with Art. 6 para. 1 lit. b GDPR), if you have consented, if a legal obligation provides for it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called “data processing agreement,” this is done on the basis of Art. 28 GDPR.

If we use subcontractors to provide our services, we take appropriate legal precautions as well as corresponding technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.

We process inventory data (e.g., names and addresses as well as contact data of users) and content data (information in the questionnaire) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR.

Within the framework of using our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users, in protection against misuse and other unauthorized use. This data is only passed on to third parties if there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR or on the basis of legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR in the economic and effective operation of our business.

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of using third-party services or disclosure or transmission of data to third parties, this only takes place if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you have the right to request that the data concerning you be completed or that the incorrect data concerning you be rectified.

In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction of the processing of the data.

You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to demand its transmission to other controllers.

Furthermore, in accordance with Art. 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

You have the right to withdraw consent granted in accordance with Art. 7 para. 3 GDPR with effect for the future.

You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for the purposes of direct marketing.

For all questions regarding the collection, processing, or use of your personal data, for information, correction, blocking, or deletion of data as well as withdrawal of granted consent, please contact the email address provided in the legal notice.

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie serves primarily to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. Cookies are referred to as “permanent” or “persistent” if they remain stored even after the browser is closed. For example, the login status can be stored if the users visit them after several days. Likewise, the interests of the users can be stored in such a cookie, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the controller who operates the online offering (otherwise, if they are only its cookies, they are called “first-party cookies”).

We may use temporary and permanent cookies and clarify this within the framework of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offering.

A general objection to the use of cookies for online marketing purposes can be declared for many services, especially in the case of tracking (e.g., for reach measurement) and for advertising purposes, via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/). Furthermore, the storage of cookies can be prevented by disabling them in the browser settings. Please note that in this case, not all functions of this online offering may be available.

The data processed by us will be deleted or restricted in its processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated within the framework of this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, storage takes place in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, booking vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, booking vouchers, commercial and business letters, documents relevant for taxation, etc.).

According to legal requirements in Austria, storage takes place in particular for 7 years in accordance with § 132 para. 1 BAO (accounting documents, vouchers/invoices, accounts, vouchers, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

In addition, we process

• Contract data (e.g., subject matter of the contract, term, customer category).
• Payment data (e.g., bank details, payment history)

from our customers, interested parties, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services that we use for the purpose of operating this online offering.

In this context, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

We, or our hosting provider, collect data on every access to the server on which this service is located on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR.

The provider of the pages collects and stores information or access data that your browser automatically transmits. These are:

• Browser type and browser version
• Operating system used
• Name of the accessed website
• Notification of successful retrieval
• IP address
• Requesting provider
• File
• Referrer URL (the previously visited page)
• Hostname of the accessing computer
• Date and time of the server request
• Amount of data transferred

Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.

This data cannot be assigned to specific persons. This data is not merged with other data sources.

We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

We process data within the framework of administrative tasks as well as the organization of our business, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the framework of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose and our interest in the processing lie in administration, financial accounting, office organization, archiving of data, i.e., tasks that serve to maintain our business activities, perform our tasks, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

In this context, we disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information on suppliers, event organizers, and other business partners, e.g., for the purpose of later contact. We generally store this mostly company-related data permanently.

When contacting us (e.g., via contact form, email, telephone, or via social media), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b) GDPR. The user’s details can be stored in a Customer Relationship Management system (“CRM system”) or comparable inquiry organization.

We delete the inquiries if they are no longer necessary. We review the necessity every two years; furthermore, the legal archiving obligations apply.

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). GDPR) Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics to display the advertisements placed within Google’s advertising services and those of its partners only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and do not have a harassing effect.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offering to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Further information on data use by Google, setting and objection options can be found on Google’s websites:

https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”),

https://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”),

https://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”) and

https://www.google.com/ads/preferences (“Determine which advertising Google shows you”)

Browser plugins do not work on mobile devices.Users can prevent Google Analytics from collecting their data by clicking on the following link. An opt-out cookie will be set to prevent the collection of data on future visits to this website:

[google_analytics_optout] Deactivate Google Analytics.[/google_analytics_optout] Google Re/Marketing Services

On the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services (in short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products in which they were interested on other websites, this is referred to as “remarketing.” For these purposes, when our and other websites on which Google Marketing Services are active are called up, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites the user has visited, what content they were interested in, and which offers they clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online offering. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and is only transmitted in full to a Google server in the USA and shortened there in exceptional cases. The IP address is not merged with user data within other Google offerings. The aforementioned information can also be combined by Google with such information from other sources. If the user subsequently visits other websites, advertisements tailored to them can be displayed according to their interests.

User data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store and process, for example, the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google’s servers in the USA.

The Google Marketing Services we use include the online advertising program “Google AdWords.” In the case of Google AdWords, each AdWords customer receives a different “conversion cookie.” Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

Furthermore, we can use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website.

Further information on the use of data for marketing purposes by Google can be found on the overview page:

https://www.google.com/policies/technologies/ads, Google’s privacy policy is available at https://www.google.com/policies/privacyabrufbar.

If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties, and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g., write posts on our online presences or send us messages.

Within our online offering, we use content or service offers from third-party providers on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.

We integrate the maps of the “Google Maps” service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Privacy Policy: https://www.google.com/policies/privacy/

Opt-Out: https://adssettings.google.com/authenticated.

We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google’s privacy policy: https://www.google.com/policies/privacy/,

Opt-Out: https://adssettings.google.com/authenticated.

Functions of the Google+ service are integrated within our online offering. These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and Dissemination of Information: With the help of the Google +1 button, you can publish information worldwide. Via the Google +1 button, you and other users receive personalized content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you viewed when you clicked on +1. Your +1 can be displayed as hints along with your profile name and photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activities to improve Google services for you and others. To be able to use the Google +1 button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you used when sharing content via your Google account. The identity of your Google profile can be displayed to users who know your email address or have other identifying information about you.

Use of the information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish summarized statistics about the +1 activities of users or pass them on to users and partners, such as publishers, advertisers or associated websites.

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd. GDPR) social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Gefällt mir” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offering that contains such a plugin, their device establishes a direct connection with Facebook’s servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offering by it. In doing so, usage profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. If users interact with the plugins, for example, by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. Even if a user is not a member of Facebook, there is still a possibility that Facebook may obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as the related rights and settings for the protection of user privacy, users can refer to Facebook’s data protection notices: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings:

https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/.
The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Within our online offering, based on our legitimate interests in the analysis, optimization, and economic operation of our online offering and for these purposes, the so-called “Facebook Pixel” of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook can determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in specific topics or products, determined based on the visited websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear annoying. Furthermore, with the help of the Facebook Pixel, we can track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).

The Facebook Pixel is directly integrated by Facebook when our websites are accessed and can store a so-called cookie, i.e., a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offering will be noted in your profile. The data collected about you is anonymous to us, meaning it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible, and can be used by Facebook for its own market research and advertising purposes. If we transmit data to Facebook for reconciliation purposes, it will be encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of reconciling with the data similarly encrypted by Facebook.

The processing of data by Facebook takes place within the framework of Facebook’s Data Policy. Accordingly, general information on the display of Facebook Ads can be found in Facebook’s Data Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and its functionality can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and the use of your data for displaying Facebook Ads. To adjust which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions on settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they apply to all devices, such as desktop computers or mobile devices.

We do not currently send Facebook pixels on this website. As soon as we use this technology, the following option will be available to you:
“To prevent the collection of your data using the Facebook pixel on our website, please click on the following link: Facebook opt-out (if no pop-up appears after clicking on the link, Facebook Custom Audience is currently not active)”

Note: If you click the link, an “opt-out” cookie will be stored on your device. If you delete the cookies in this browser, you will have to click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.

You can also object to the use of cookies for audience measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices).

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that the user sends to us, this site uses SSL or TLS encryption. An encrypted connection can be recognized by the browser’s address bar changing from “http://” to “https://” and by the padlock symbol in your browser bar.

If SSL or TLS encryption is activated, the data transmitted cannot be read by third parties.
Objection to Advertising Emails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example, via spam emails.

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New
York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to Vimeo’s servers is established. This informs the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This applies even if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to directly associate your browsing behavior with your
personal profile. You can prevent this by logging out of your Vimeo account.
Further information on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.

We integrate the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy policy: https://www.google.com/policies/privacy,
Opt-Out: https://adssettings.google.com/authenticated

The following information explains the content of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter “newsletter”) with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user’s consent. Our newsletters also contain information about our products, offers, promotions and our company.

The newsletter is sent using the mailing service provider “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mailing service provider here: https://mailchimp.com/legal/privacy/.

The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection(https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR. The mailing service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the mailing and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people’s e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to enter your e-mail address and your first and last name (for the purpose of personal contact).

Statistical survey and analyses – The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the server of the mailing service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the mailing service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The statistical surveys and analyses as well as the logging of the registration process are carried out on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of users.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to its dispatch [by the dispatch service provider] and the statistical analyses will expire. Unfortunately, it is not possible to withdraw your consent to the newsletter being sent by the newsletter service provider or to the statistical analysis separately. You will find a link to unsubscribe from the newsletter at the end of each newsletter. If users have only registered for the newsletter and have canceled this registration, their personal data will be deleted.